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Illume Brands

Texman Plumbing · Residential plumbing · Baytown & East Houston · Brand, website & local marketing

A no-pressure brand and call-first website for a master plumber

A brand, a five-page call-first Wix website and a 12-month local marketing plan for a 30-year master plumber in Baytown and East Houston.

Texman Plumbing website homepage

The goal

Bryan Hill is a master plumber with 30 years of experience, running Texman Plumbing on his own in Baytown and East Houston. He needed to stand out in local search, show that he is a licensed master plumber and not a handyman, and get the phone ringing without the hard-sell tactics he built his name avoiding.

What we built

  • A brand built on three pillars: Texas pride, hard-earned expertise and straight-talking honesty, with a navy and bold red visual system and a master-tradesman logo
  • A five-page, mobile-first Wix website designed around one job: getting the phone to ring, with click-to-call in a sticky header, a call-now button up top, trust badges and clear hours on every page
  • A local SEO foundation for Baytown, Humble, Kemah, Pasadena and Mont Belvieu, with a keyword map, schema markup and consistent business details
  • A Google Business Profile playbook aimed at the Map Pack
  • A 12-month phased marketing and reputation plan, starting with free channels like Google, reviews, Facebook and Nextdoor, then adding Google Local Services Ads and seasonal Facebook campaigns
  • Website copy written in his own straight-talking voice

The result

A brand and website that finally match his reputation, built to turn local searches into phone calls, with a clear plan for growing from there.